Salon of the Year second runner-up: Havana Nights Nails & Spa

Salon: Havana Nights & Spa, Chicago

Owner: Sandra Plasencia Casanova

Years of Ownership: 1

Number of nail techs/employees: 4/7

Specialties: Skin care, waxing, massage, natural nail care, and foot care, including diabetic foot care and reflexology treatments

How would you make over the nail industry?: "As an immigrant from Cuba, I love the tempo and competitiveness of the American business community. I propose that small and large salons set aside a few hours monthly to offer free manicures and pedicures to the indigent. This would provide them with a sense of confidence and self-esteem."

What makes the salon stand out:

• An elegant escape. The rich tones and colors and stylish decor of Havana Nights Nails & Spa provide a relaxing retreat for clients.
• Strong advertising campaign.  Even though she's new to the U.S., Casanova knows the importance of getting the word out about her business. Various print ads, with the majority of them offering specials, are a surefire way to bring salon clients through her doors.

1.  Clients are queen for a day when perched in a pedicure throne while their feet are being pampered.

2.  At the entrance to the salon, the posh, yet comfortable, decor is a testament to the salon's luxurious services.

Voted miss congeniality: Sandra Plasencia Casanova

Clients of Sandra Plasencia Casanova, owner of Havana Nights Nails & Spa in Chicago, sing her praises. "Sandra is the most gracious person I have ever met, and often, when I talk about her with other guests, they too will mention how kind and caring she is with each customer," says client Sheila Magee. "This is so rare in today's business world. Sandra makes each of us feel as if we were the only one in the salon."

Adds client Barbara Johnson, "Always full of energy, Sandra has an incredible ability to make people feel special at her salon. The minute you walk through the door, you are surrounded by a warm and friendly atmosphere, and you are called on by your name. Each client receives personalized attention, and, most importantly appointments are always on time."

"Before Havana Nights opened, I spent five years salon hopping in search of the perfect neighborhood nail boutique," says client  Latha Sundaram. "Havana Nights answered my calling. Sandra has achieved her goal: consistent cleanliness, a high-quality, warm staff, and a welcoming ambience. This is what makes her place the gold standard of neighborhood salons."

Referring to Plasencia Casanova's accomplishment of immigrating from Cuba a few years ago to open up her own business, client Ileana Robson says, "Sandra is an inspiration to all young women in America wanting to see a dream come true, as she often says, 'If you can dream it, you can do it!'"

1. Havana Nights' owner Sandra Plasencia Casanova makes every client feel special.

2. The warm salon atmosphere is reflected in the rich, inviting colors if the Cuban-inspired decor.